Six tips to attract media interest in your company

Are you looking to garner attention and highlight your company's accomplishments during Mines and Money Miami? In a crowded media landscape, capturing interest can be crucial. Here are six practical tips to help your company attract media attention before, during, and after the event:

1. Use Mines and Money Miami as a platform to make a big announcement
Nothing excites our readers more than a big announcement, especially when it's time-sensitive. If you have an announcement that is newsworthy, non-commercial, and related to industry-wide issues – it is likely to get excellent readership and may be picked up by mainstream media.

Here are a couple of scenarios that have worked for other businesses:

The launch of a new product
Results of an industry report
The signing of a new contract
Discussion on an issue that is trending in wider media/industry

2. Present your company as a thought leader
Thought leadership is one of the most effective forms of communicating with our readers. They help build trust in your expertise.

Becoming a thought leader isn't merely about providing details of the benefits of your products or services. It's about thinking about the strategic problems that the industry is facing and delivering solutions.

Think about where industry-wide issues and your expertise intersect. An excellent way to validate is to provide research-based commentary on these issues to promote you and your company as experts in that field.

3. Make it relevant to the Mines and Money Miami conference program
The Mines and Money Miami program covers a range of topics, including mine financing, investment, exploration, development, ESG, technological innovation and decarbonisation. Your story will make a whole lot more sense and, therefore will stand a greater chance of being published if it’s relevant to the key conference themes.

4. Include a third-party advocate
People respond to people similar to themselves. With that in mind, using a testimonial from a respected third party, such as a mining company, large engineering firm, management firm, or industry influencer, will strengthen your credibility.

But a testimonial can't be simply plonked into your article. Weave their advocacy through statements and quotes about the issue or your value to the industry. You will be surprised at the number of organisations who agree to be involved in a thought leadership piece as it provides them branding too.

For you, it provides a strong brand association and credibility.

5. Don't forget the photos
As they say, a picture is worth a thousand words.

There is a direct link between utilising high-quality images in your communications, interest and readability. Photographs help consumers visualise themselves using a product or service and allow them to imagine it improving their own business in some way.

6. Above all, be genuine
If you're not a global organisation, don't portray yourself as one and vice versa. Your own story will be more compelling and sincere than the one you think potential clients will want to hear.